Agency New Business Consulting
Build a new business function your agency can actually run.
Most small and mid-sized creative agencies have the reputation. They have the work. What they do not have is a repeatable new business system — the positioning, the materials, the pipeline, the outreach process, the proposal structure. ROZUM builds that system and hands it back to the team. Based in New York City and working with agencies across the tri-state area, New England, and throughout the US and Canada.
Selected clients
The problem sounds familiar
- New business lives entirely in the founder's head — or worse, their inbox.
- Your credentials deck has not been updated in two years and still says "integrated marketing agency."
- Referrals have carried you this far, but the pipeline dries up the second they do.
- You pitch reactively. When an RFP lands, the whole agency stops to scramble.
- There is no system. No process. No one who owns new business end to end.
What gets built
01
Positioning that says what you actually are
A clear, defensible position based on what clients actually hire you for — not a generalist pitch that could belong to any agency.
02
Materials built around the position
Credentials deck, case studies, one-sheets, and proposal templates. Everything points at the same story.
03
A real pipeline, not a wish list
Target accounts, qualification criteria, and a CRM set up so the team can actually use it. Built around your real ICP — not a generic list.
04
Outreach and follow-up process
How you reach out, how often, what you say, and what happens when someone replies. Written down, repeatable, teachable.
05
An internal playbook
The full new business function documented so the agency can run it without the founder being in every meeting.
“ROZUM restructured our entire new business function — positioning, pipeline, outreach, materials — and handed it back in a form the team could actually run.”
Who this is for
Independent marketing, PR, advertising, communications, and creative agencies — typically two to fifty people, typically founder-led or partner-led, typically great at the work and under-built on the growth side. Based anywhere in the US or Canada. ROZUM works with agencies in New York City, New Hampshire, and across the country.
Common questions about agency new business consulting
Related reading
Book a discovery call
Thirty minutes. No pitch, just a conversation about where your agency is and what might help.