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Work

SEO builds, business development, digital infrastructure, and growth strategy for small businesses and agencies. Here's what the work actually looks like.

More engagements

Other clients we've worked with.

DRIP logo

DRIP

Cleantech / Water infrastructure

Growth Strategy and Grant Writing

Mar 2025 — Jan 2026

NYSERDA Phase 2 grant strategy ($911.5K), municipal sales pipeline, commercial growth planning, NYC Green Fund application, and government relations.

  • Led the $911.5K NYSERDA Phase 2 funding application
  • Built municipal outreach pipeline for NYC and the Northeast
  • Wrote the commercial growth plan for residential and commercial markets
Grant strategyMunicipal salesGovernment relationsGrowth strategy
Visit driptech.co→
Sangrove logo

Sangrove

Sustainability / Luxury

Business Development and CRM

Nov 2024 — Feb 2025

Business development for luxury and fashion brands, CRM buildout in Pipedrive, partnership outreach, and pipeline management for a sustainability startup.

  • Built outbound pipeline for luxury and fashion brands
  • Set up Pipedrive CRM from scratch with full deal tracking
  • Sourced as Columbia CEN Key Hire for BD leadership
Business developmentCRMLuxuryPartnerships
Visit sangrove.com→
SMC Communications logo

SMC Communications

PR and communications agency

Growth Consulting

Jun — Sep 2024

Client audit, prospect list development, new business playbook, and agency positioning for a boutique communications firm.

  • Audited existing client base and flagged retention risks
  • Built prospect lists for three target industries
  • Monthly retainer grew from CAD $3K to $6K during the engagement
Growth consultingClient auditNew businessAgency
Visit shelleymcarthur.com→
Terell Safadi logo

Terell Safadi

Music / Independent artist

Tour Management and Growth

Dec 2024 — Jul 2026

Tour management, sponsorship outreach, EPK development, and venue booking for an independent recording artist.

  • Rebuilt EPK for venue and festival submissions
  • Opened sponsorship conversations with brand partners
  • Managed tour logistics and partnership deals
Tour managementSponsorshipEPKMusic
Visit terellsafadimusic.com→

Everything starts with the audit. I don't build on top of something I don't understand yet.

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