Fractional CMO for Small Businesses
Senior marketing leadership. Without the senior marketing salary.
Does this sound familiar?
- No one on the team actually owns marketing strategy. It gets done in pieces, by whoever has time.
- Hiring a full-time CMO costs $200K+ and the business is not there yet.
- Marketing is a pile of disconnected tactics. Social posts here, a trade show there, maybe some ads. No system connecting any of it.
- The founder is the marketing department. Every campaign, every decision, every vendor call goes through one person.
- You have tried freelancers and agencies, but no one owns the strategy. They execute what you tell them, and you do not know what to tell them.
Most small businesses do not need a full-time CMO. They need someone who can build the strategy, set up the infrastructure, and hand it over. ROZUM provides fractional marketing leadership — senior-level strategy and execution without the full-time overhead. Engagements are scoped to the work, not the calendar. Based in New Hampshire, serving businesses across the US and Canada.
Selected clients
What gets built
Marketing strategy and positioning
A clear position in your market, built on what actually differentiates you. Not "we provide excellent service." The real reason your best clients chose you and stayed.
Brand and messaging architecture
Core messaging that works across your website, sales conversations, proposals, and marketing materials. One voice, documented, so the whole team speaks it.
Channel strategy and budget allocation
Which channels to invest in, how much to spend, and what to expect. Built on your actual business model, not a generic playbook someone pulled off the internet.
Marketing infrastructure
CRM, email, analytics, and reporting set up so the team can actually see what is working. Not a dashboard no one looks at. Tools your people will use.
A documented playbook the team can run
The full system documented in plain language. Who does what, when, and how. So marketing keeps running after the engagement ends.
Who this is for
Small businesses and growth-stage companies that have outgrown DIY marketing but are not ready for a $200K hire. Typically five to fifty people, $1M to $15M in revenue, with a strong product or service and scattered marketing. Based anywhere in the US or Canada, with particular depth in New Hampshire.
Common questions about fractional CMO services
Related reading
Other services
Book a discovery call
Thirty minutes. No pitch, just a conversation about where your business is and what kind of marketing leadership would actually help.